DIIV Vs. SXSW

DIIV Vs. SXSW

Zachary Cole Smith made the tabloids after getting busted with 42 “decks” of heroin in September, but that was merely the most notable of numerous rough patches dotting the DIIV frontman’s 2013. Back in March — right in the middle of SXSW — Smith railed against the music-industry convention (where his band seemed to be playing about 20 shows over the course of four days), via a Tumblr post. Wrote Smith:

Hi Austin. Fuck SXSW. There… I said it.

Here, the music comes last. 5 minute set-up, no sound check, 15 minute set.  The “music” element is all a front, it’s the first thing to be compromised. Corporate money everywhere but in the hands of the artists, at what is really just a glorified corporate networking party. Drunk corporate goons and other industry vampires and cocaine. Everyone is drunk, being cool. “Official” bureaucracy and all their mindless rules.  Branding, branding, branding. It’s bullshit… sorry.

SXSW never responded — there was plenty of truth to Smith’s accusations, after all — but a suspicious person might wonder if Smith’s diatribe was partly in defense of his girlfriend, Sky Ferreira, who admitted to losing her voice during a show, then doing three SXSW shows with a blown voice, before finally canceling another.