Videogum

2011 MTV Video Music Awards

So, we had a Staff Meeting last week, which basically means an extended email thread, in which everyone decided that we weren’t going to LIVE cover the MTV Video Music Awards on the night of this year with one of our classic (so CLASSIC) Videogum Video Pizza Parties because, we decided, it’s 2011, music videos no longer exist, MTV might as well change it’s name to Jersey Shore TV (which, to be fair, is still better than The Hard Times of RJ Berger TV) and who even watches this stupid thing? Does anyone even watch it? Now that we live in The Children of Men, surely no one watches this thing anymore. Or wait, does EVERYONE watch it? Because based on the most casual of glances at my Twitter feed last night, it would seem that EVERYONE watches it. Hahha, you guys! Come on! What’s up? What’re you doin’? Hahahha. Oh brother. Twitter should put a hand-written sign on its door that reads NO ADULTS ALLOWED STAY OUT!

Well, so, how wast it? Clearly you ALL watched it, how was it? I know there was no host? Was that fun? Lady Gaga dressed up like a “man”? I did not watch it, incidentally. My DVR was busy taping stuff and wouldn’t let me flip around, although I turn to it right at the very end when Russell Brand, whose face was a different color than the rest of his body, was attempting to offer a moving tribute to Amy Winehouse but in his same overly-high-energy, former-drug-addict-mania rant style that he uses in hit films like Arthur. Uh, that’s weird to do that. Someone should tell him? I’m sure MTV asked him to provide the Amy Winehouse tribute after his open letter did so well on blogs, but to hear him shriek it in person is entirely unsettling. It’s particularly weird and intense when he was saying that she suffered from an “illness,” referring to her alcoholism and drug addiction but without using those words, and then insisting that if there are people who suffer from this same illness that there is a “cure,” but then never saying what the cure is. YIKES! It was very coded and insinuating. You kind of half expected for helmeted paratroopers to drop in from the ceiling and round up all of the “sick people.” Anyway, that is literally all that I saw of the VMAs. Neat!

Full list of WINNERS and your thoughts about what the VMAs mean in 2011 after the jump:

VIDEO OF THE YEAR:
Katy Perry – “Firework”

BEST NEW ARTIST:
Tyler, The Creator – “Yonkers”

BEST HIP-HOP VIDEO:
Nicki Minaj – “Super Bass”

BEST MALE VIDEO:
Justin Bieber – “U Smile”

BEST FEMALE VIDEO:
Lady Gaga – “Born This Way”

BEST POP VIDEO:
Britney Spears – “Till The World Ends”

BEST ROCK VIDEO:
Foo Fighters – “Walk”

BEST COLLABORATION:
Katy Perry Featuring Kanye West – “E.T.”

BEST VIDEO WITH A MESSAGE:
Lady Gaga, “Born This Way”

BEST ART DIRECTION:
Adele – “Rolling In The Deep”

BEST CHOREOGRAPHY:
Beyoncé – “Run The World (Girls)”

BEST CINEMATOGRAPHY:
Adele – “Rolling In The Deep”

BEST DIRECTION:
Adele – “Rolling In The Deep”

BEST EDITING:
Adele – “Rolling In The Deep”

BEST SPECIAL EFFECTS:
Katy Perry featuring Kanye West – “E.T.”