Videogum

Inglourious Basterds Now Being Directly Marketed To Assholes

Quentin Tarantino’s upcoming new World War II movie, Inglourious Basterds, looks awfal. It turns one of the most indelible human tragedies in human history into a schlocky Grindhouse bonus feature. It stars Eli Roth as a sociopathic murderer, Brad Pitt as a southern accent murderer, and Mike Myers as SOMEONE WHO IS IN THE ARMY. Oh, and Samuel L. Jackson as “the narrator.” So it only makes sense that the Weinstein Company is just going straight to the assholes with this one. From RiskyBusiness Blog:

The movie will be all over the [UFC]’s landmark UFC 100 event from Vegas (an event you may be familiar with if you’ve tuned in to an on-demand cable channel any time over the last few weeks, or if you’ve been in the unfortunate position of spending a lot of time at South Bay frat-boy bars). There’ll be logos in the ring at the fight, billboards for the movie and a trailer shown to the thousands packing the Mandalay Bay to watch the greasy pummelings.

As much as what the campaign says about the UFC as an increasingly mainstream venue for movie promotion, it says more about the kinds of marketing studios see themselves needing, especially studios marketing a 2 1/2 hour movie that’s heavily in non-English languages (and especially a studio like TWC, which urgently needs this pic to be a hit).

We just hope some of the amped-up fans don’t get the wrong idea about who are the bad guys and who are the good guys.

As someone who has actually been known to enjoy a UFC event now and again, I can assure you, the majority of these dudes are jerks. They’re like, “If I had a time machine, I’d go back in time and PUT HITLER IN A FLYING ARM BAR!” That is what they are like. Now would you kindly pass the Ed Hardy wine.