Who Does Gatorade Think It Is, Skittles?
Gatorade was invented back in 1965, when I was just 47 years old. Since then it has maintained a consistent and memorable marketing message: that this drink is for high-performance athletes in need of exceptional rehydration. We learn from a very young age that Gatorade has the electrolytes that our bodies need in order to WIN. No one really talks ...
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