Videogum

From The People Who Brought Us Helvetica Comes: Objectified

Everyone who has seen Helvetica, the documentary that’s “Behind The Music, but for a font,” loves it. (Maybe not enough to get an “I <3 Helvetica" tramp stamp, however. It’s still a font.) So Helvetica fans were thrilled last summer when filmmaker Gary Hustwit announced his next documentary, Objectified, about industrial design. And now there’s finally a trailer for the movie, which comes out this Spring. Expect a lot of non-designy people (like me, for instance) to walk around obnoxiously noticing aloud the psychology of the man-made objects around them at least through August:

If you haven’t seen Helvetica, an hour-long version will air on PBS tonight.