Last summer, I decided it would be cool to walk around with a big VHS camera and record everything I did. The early ’90s are 25 years(!) in the rear-view mirror now, but nostalgia for the era still runs strong through me. Apparently, the same is to be said for officials at Pepsi, who announced today that they will be holding a “Summer Of ’92” concert next month at NYC’s Terminal 5, headlined by Biz Markie, Salt-N-Pepa, Lisa Loeb, and En Vogue. According to Billboard, the concert is to celebrate the re-launch of Crystal Pepsi, a weird clear cola that was only on the market for a year in 1992 and was brought back last year for a sweepstakes campaign inspired by an out-of-the-blue demand from social media users. Crystal Pepsi is set to be available in stores for the first time in 23 years on 8/8, the day before the concert.
In addition to the aforementioned performers, the event will also feature a “’90s cut & style salon,” an arcade with era-specific video games, a “recess” section with tetherball and four-square, and a mysterious “smells like ’90s scent station.” I have no idea what that last one might entail. According to Pepsi marketing director Lina Lagos, “We’re not just trying to bring the product back, we’re trying to bring the 90s experience back. It felt like the stars were aligned with Pepsi with this one. We happen to have a very authentic connection to the 90s with this quirky, iconic brand.”
The “Summer of ’92” event is 8/9 at Terminal 5. Tickets go on sale later today.