Icelandic singer-songwriter Soffia Bjorg makes evocative indie rock with intimate folk-leaning sensibilities. Her new single “The Road” is a paragon of her ability to translate feeling and mood with raw, penetrating lyrics subtly cutting through layers of shimmering and twangy guitars, seductive bass, and low-key drums. She sings of how hard it can be to get back to yourself after wandering too far without knowing it, and how daunting the road that leads home can be. The song comes with the perfect visual complement from Melvin Krane & Associates, featuring Bjorg driving a classic Mercedes Benz through eerie, gloomy but beautiful countryside with a seemingly endless dirt road ahead of her. You get the feeling she could just as well drive to the edge of the Earth as she could find her way back to the destination she seeks, and this adds extra vividness to her already piercing lyrics and potency to the melancholic undertone of the song. Accompany Bjorg on her journey of self discovery below.
Soffia Bjorg’s debut album is expected next year.