Alice In Chains – “Hollow” Video

By Michael Nelson / January 10, 2013 - 1:48 pm

When we first wrote about Alice In Chains’ new single “Hollow,” the song was paired with a cheap but inventive fan-made Instagram video — which some viewers erroneously believed to be the track’s official clip. But no! In fact, the “real” video is much worse. It’s like one of those movie theme-song videos, which just string together disjointed scenes from the film, except there is no movie tie-in here, and the non-movie we’re watching looks like hackwork. It tracks the slow psychological erosion suffered by a Major Tom-esque astronaut who succumbs to loneliness and monotony … and also throws in plot elements from Alien. I honestly wonder if the song had previously conjured up images even remotely similar to these in the minds of any listener (besides the video’s director). Baffling. Check it out.