I’m not sure it’s possible to steal Kanye West’s thunder at this point, but if it is, his buddy Jay-Z just did it. Just as last night’s NBA Finals game was going into halftime, Samsung aired a three-minute commercial that centered entirely around Jay and some famous friends at work in the studio. The commercial doubled as an announcement that Jay has a new album called Magna Carta Holy Grail, his first solo effort since 2009′s Blueprint 3, coming in a couple of weeks. Jay and Samsung are giving the album away free, three days early, to anyone who downloads a Samsung Galaxy app.

The commercial, which you can view below, almost works as a sequel to the studio scenes in Jay’s concert/Black Album documentary Fade To Black. It shows Jay working with Timbaland, with Pharrell, with Swizz Beatz, and with a magnificently reclined Rick Rubin, all of them seemingly in the same room at the same time. In the video, you can hear bits of music and see Jay in something like his fabled Rain Man writing-trance state. Watch it below.

The Samsung app is up for download 6/24, and Jay will release the album to Galaxy user 7/4. The rest of us will get it 7/7. Details here.

Comments (18)
  1. Between rappers releasing babies as a means to release new albums or through mobile apps conveniently on the most American of holidays days before a festival dubbed Made In America, being Canadian and a bachelor has got to be the biggest thing going against Drake’s new album right now.

  2. So, all of a sudden, Pharrel is everywhere.

  3. Rick Rubin is the Jesus of music producers.

  4. we might have to redo the summer song selection

  5. I like how it’s not entirely clear if Rick Rubin has fallen asleep on that couch.

  6. Hov has been off his game lately. Not sure if trying to be more of a businessman is gonna make him rap any better.

  7. I wonder how many people are going to buy the phone just to get the album

  8. MAGNA

    (Sponsored by Samsung)

    Fuck everything about this.

  9. I wish Rick Rubin would move in with me and be my couch guy. He’d really tie my living room together.

  10. I can already anticipate the endlessly overblown, hyper-intellectual articles about this album…

    “Magna Carta Holy Grail – At first this juxtaposition may seem arbitrary, but Jay-Z (much like Kanye on Yeezus) is examining the tension between what is attainably human and what is perennially out-of-reach, divine, and outsized. In many ways this tension is the story of rap – burgeoning rap as protest music advocating social change metaphorisized into explorations and celebrations of the ego, the outward world shifted inward…”

  11. Tired of Jay-Z. Tired of Kanye West.

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