tUnE-yArDs – “Water Fountain” Video

By James Rettig / April 23, 2014

The playground-stomping “Water Fountain” gets an appropriately child-friendly video, with Merrill Garbus acting as our kooky schoolteacher in a zany after-school special. There’s an overabundance of ideas in the Pee-wee’s Playhouse-inspired clip, from a potato-wielding scientist to a trippy 8-bit interlude. It’s confusing and schizophrenic and proudly operates in a world where everyone is a caricature and everything is bright, which makes it a perfect companion to the tUnE-yArDs aesthetic. “I’d had plenty of ideas for a kid’s show that had been waiting to see the light of day,” director Joel Kefali says. “I didn’t want to make a straight homage piece; there are moments of nostalgia in there but the video is our own modern, manic, collage of a kids show. Like many great kids shows I wanted to cram in as many ideas as possible and sneak in the occasional wink to the art world, contemporary and historic.” Watch below.

Nikki Nack is out 5/6 via 4AD.