The song: “Technologic.” The purpose: to make you buy a Lincoln (such a smooth ride, guys). Of course the purpose also is for Guy-Manuel de Homem-Christo and Thomas Bangalter to earn a few bucks, and we won’t fault the robots the impulse to make a little cash on the side. They’re human after all (hey-o) and also Daft Punk is no stranger to televised advertisement, even when it comes to this very song (see: iPod circa 2005). Touch it bring it pay it watch it:

Not bad Lincoln MKS, but I’ll always be partial to Busta’s treatment:

Comments (3)
  1. Liz Phair  |   Posted on Sep 8th, 2008 0

    we all know who the big losers are here.

  2. they did a gap with juliette lweis

  3. I can’t believe there are people at Lincoln who think they might be able to increase the relevance of their godawful out of touch automotive jokes with some Daft Punk.

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