This new iPad commerical features Chilly Gonzales’ “Never Stop.” If you look close enough — beneath the David Sedaris — you’ll see it also features David Foster Wallace’s Infinite Jest: “’I read,’ I say. ’I study and read. I bet I’ve read everything you read. Don’t think I haven’t. I consume libraries. I wear out spines and ROM-drives. I do things like get in a taxi and say, ’The iPad, and step on it.’” Probably had that in mind when they placed it down there:

“Never Stop” comes from Gonzales’s Ivory Tower out 9/14 via Arts&Crafts. It’s the companion to the film of the same name starring Gonzales, Tiga, and Peaches. Gonzales wrote it. I still don’t see why you need an iPad.

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