The first night the entire internet took a group listen to In Rainbows, “All I Need” pulled ahead as an early favorite for its Boards Of Canada-inspired “Roy G. Biv“ing and its apparently lovelorn lyrics: “i am a moth / who just wants to share your light / i’m just an insect / trying to get out of the night.” That’s romance and desperation Thom Yorke style, or at least so it seemed in context of the most human Radiohead album yet, and when backed by that babymaking drum/keyboard vamp.
Turns out “All I Need” may be speaking to a lot more than babymaking, though, at least in Radiohead’s eyes, and now also in ours.
This comes via Hollywood Reporter:
Under the music broadcaster’s EXIT (end exploitation and trafficking) campaign, MTV and Radiohead have jointly produced a video for the “In Rainbows” track “All I Need”…
Yorke said the band linked with MTV to highlight such issues as child slavery, enforced servitude and sex trafficking because it was “about exploiting a situation while you have the chance.”
“All power to MTV for taking this on because its obviously going to be difficult for them in terms of the advertisers,” he said. “With the (’All I Need’) video, their lawyers had to beg to make sure there wasn’t a single white trainer with a logo on it because the implication would be a little too close. But the implication is still there.”
It’s a day in the life, in two very different hemispheres, for two children playing very different hands — and its deeply inspiring.
That extended look at the sneakers at the end there, with Phil’s crash cymbal ringing out, is one of the more emotionally charged moments in a music video that we can remember. And really, “All I Need” works well accompanying any footage with gravitas. See also: this fan vid pairing the song with footage from 1996 French film Microcosmos, which will make you sign up for Greenpeace immediately after you the official one above has made you a large scale donor to UNICEF.
Also worth mentioning: don’t expect the In Rainbows follow-up to be UP TO YOU NO REALLY IT’S UP TO YOU. And we quote:
“I think it was a one-off response to a particular situation,” Yorke said of the band’s downloading policy for the album “In Rainbows.”
“It was one of those things where we were in the position of everyone asking us what we were going to do,” he said. “I don’t think it would have the same significance now anyway, if we chose to give something away again. It was a moment in time.”
You know what was the most exciting part about this whole bit? Typing the words In, Rainbows, and follow-up.