So yes: It’s probably, at least on some level, a cynical ploy for a titanic celebrity to maintain control over her own image and to remind the world she still exists. Still, Beyoncé’s Tumblr, which she launched today, makes me like her even more, and that’s not an easy thing to do. (I really like Beyoncé.)
If you scroll all the way to the bottom, the page has streams of all of her albums, which is certainly a nice resource, and there’s all the normal musician-website info on there as well. But the real point of the site is the collection of personal photos that you have to scroll past to find anything else. They show Beyoncé hanging out with her friends and family, not posing for static press shots. And those pictures of her with Jay-Z could not possibly be any more romantic. You should look at the site. It’s nice.