Matthew E White – “Will You Love Me” Video

Richmond, VA’s Matthew E White made our list of the 40 Best New Bands Of 2012 on the strength of his magnificent debut LP Big Inner, which somehow not only sounds like Leonard Cohen, Terry Reilly, and Spiritualized, but actually sounds worthy of those comparisons. I honestly think it will be remembered as a classic. The video for stunning single “Will You Love Me” doesn’t try to force a narrative onto White’s song — it’s clear, simple, and striking, putting its focus on the music and the musician, just as the song deserves. Watch it.