Popmatters Interviews Bob Mould

Speaking of radio and record labels, insightful Q&A with Mr. Dü…

BOB MOULD: The problem is that [music] business is not adapting to the new technologies, the new ideas. There’s no reason why, when I approved the masters at Sterling six weeks ago, there’s no reason that record couldn’t have been out in two weeks. There really isn’t. Places that it’s getting hung up is trying to get traditional retail excited about the pre-order. To do that you have to get radio reporting the track, because retail looks to the radio reports and says, “Oh, they’re playing this record, so I can order this.” I think if a lot of that was done away with, and you finished a record, you could put it out two weeks later. If you just pushed it out the door and saw what happened with it, I think we’d be in a more organic situation. People would hear a record and go, “This is great, I want to talk about this, and I’m going to drive people to the site to buy the record.” Fluxblog is a good example of how this can work…

Read Mould’s Q&A here.
Download “Paralyzed” (and order Body Of Song) here.
Visit Bob’s blog here.