Jack White bends the rules of physical releases more than just about anyone. Between the 3″ mini records, the records set free on balloons, and combination 7″ & 12″ records it’s no surprise that he was named Ambassador Of Record Store Day last year, and it’s no surprise that he has something ridiculous in mind for this one. White claims he will make “The World’s Fastest Released Record,” and those who head to his Third Man Record store can be a part of it. The plan, which you can see described from TMR below, involves White playing and recording a live rendition of the title track from his upcoming Lazaretto at 10AM, followed by some fun and festivities while the master is rushed off to be pressed and packaged, with the final copies of the record to be in buyers’ hands by late afternoon. Check the full description below and the awesome poster up above. Tickets to the event are available to a very limited number of Platinum Member Subscribers to TMR — learn more about that here, but you should still be able to pick up a copy of the record outside the store once they’re pressed.
Here’s the note from TMR:
You heard correctly. First thing in the morning, Jack White will take the stage in Third Man’s blue room and record direct-to-acetate what will serve as the limited edition version of his next single, a live rendition of the title track from his upcoming LP Lazaretto. The masters will be rushed over to United Record Pressing who will immediately begin pressing 45s. The sleeves will be printed from pictures taken at the show. The finished records will be whisked back to Third Man to sell to awaiting fans. All in the same day. All in a matter of mere hours. As long as there are fans in line waiting to buy the single, United will continue to press and deliver them to Third Man to sell. Even if it takes all day.
10am – Jack White recording World’s Fastest Record (limited edition “Lazaretto” 7?) and live show
2pm – Whirlwind Heat Live
4pm – Collect your RSD exclusives on your way out of the venue and enjoy your evening!
Record Store Day is 4/19, Lazaretto is out 6/10 via Third Man. For more, check out our list of Jack White’s 10 Weirdest Merch Items.