The Fling: For Girls Who Like Their Candy Bars “Naughty”
Introducing The Fling, a new "shimmering" "finger" chocolate bar with a pink wrapper. It's Mars's first new candy bar in 20 years, the wrapper says "pleasure yourself," and this is the creepy commercial they're running for it. Gross: Hopefully women won't respond to this transparently targeted campaign and The Fling will become the Zima of candy bars. (Via AdRants.)
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