McDonald’s Panders To The Laid-Off Working Class Dad Market

A father and daughter sit in awkward silence at what appears to be a McDonald’s somewhere in the American midwest definitely Canada. As a rowdy group of hockey player kids rustle in from the snow, the little girl asks her strong but silent parent if he’s ever wished she was a boy, “A boy…?” he says, trailing off. Then he looks at his McDonald’s premium coffee cup, ’cause he don’t need any fancy Starbucks, twisting the lid as he searches for the right answer. “A boy? I just want my fucking job and house back, sweetie. Get over yourself.”

That commercial is straight out of 1987! It’s like McDonald’s keeps a special file cabinet full of bad economy “McDonald’s brings families together in hard times” commercial scripts.