I Love You, Man is going to be great. That’s a given. We need a comedy right now — there hasn’t been a real one since Role Models! But oops, they let a bunch of drunk frat boys design their posters with “catchphrases” that are definitely not going to catch on. They’re going overboard to court the young male demographic, and it kind of hurts to see my boyfriend’s faces on these dumb posters.
WINCE. Those are not even clever (though I’m sure they’re in the movie.) It’s like OKAY, WE GET IT, the dudes in this movie are straight. At this point it’s almost like the marketing team is protesting too much. Psst: I Love You Man is the long-awaited sequel to Brokeback Mountain. Pass it on.