That Weird Hilary Duff/Steve Coogan Movie Now Has A Weird Trailer

What Goes Up (formerly called Safety Glass), the Hilary Duff/Steve Coogan movie about sadness, ennui, and the Challenger disaster, now has a proper trailer:

Weird! A weird little indie is definitely good for Hilary’s career (but where is Hayley?) It’s a little bit Election-y looking, though, in a good way. I wonder why it’s called What Goes U—oh, that title has to refer at least partially to the Challenger. Too soon!