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Rainn Wilson Kidnapped Jenna Fischer What Now?

In the most confusing movie marketing scheme since (maybe) the Montauk Monster, Rainn Wilson has “kidnapped” his Office co-star Jenna Fischer and “won’t let her go” until his movie The Rocker, which opens August 20, makes 18.7 million at the box office:

There’s a website for these shenanigans called Freejennanow.com, which most recently has “a message from Slash.” Conclusion: Jenna Fischer and Rainn Wilson stayed up late smoking pot one night and Jenna was like “How can I help your movie?” and this is what they came up with. It’s so crazy it just might work! (Via Cinematical.)