The People Who Brought Us Helvetica Will Make Us Feel Smart About Design

Everyone I know who has seen Helvetica, the documentary about the font Helvetica that had to be good according to the rules of natural selection because it was a movie about a typeface that got made and distributed, loved it. It’s been a few months and I still notice Helvetica on signs and logos all the time. Lucky for those of us who like to talk about documentaries at parties to sound smart, the folks who made Helvetica have announced their next project, Objectified, about industrial design, via Coudal:

Objectified is a documentary about industrial design; it’s about the manufactured objects we surround ourselves with, and the people who make them. On an average day, each of us uses hundreds of objects. (Don’t believe it? Start counting: alarm clock, light switch, faucet, shampoo bottle, toothbrush, razor…) Who makes all these things, and why do they look and feel the way they do? All of these objects are “designed,” but how can good design make them, and our lives, better?

The director, Gary Hustwit, is keeping a blog about the making of the movie, which opens in 2009, at If you haven’t seen Helvetica yet, Netflix it, it’s objectively great. It’s like Behind The Music, but for a font.