Welcome to the age of the lawsuit. While postmodern digital culture allows for intertextuality to be an omnipresent force in our lives, the primary texts for this interplay aren’t always happy with it. We already saw Don Henley take legal action over a shirt pun. In that vein, legendary ’80s duo Hall & Oates are not happy that Brooklyn granola company Early Bird has dubbed one of its products Haulin’ Oats.
Apparently Daryl and John can’t see the the real irony of this situation: their music is basically the granola of pop music. In the lawsuit they’ve brought against the company in Brooklyn federal court, the pair argues the following:
The name and mark Haulin’ Oats is an obvious play upon Plaintiff’s well-known Hall & Oates mark, and was selected by defendant in an effort to trade off of the fame and notoriety associated with the artist’s and plaintiff’s well-known marks.
I’m assuming they think the phonetic play will earn the brand more sales. Honestly, it probably will because people love puns! The cereal sells in packs of three for $27 which is some pretty pricey granola. I’m wondering why Hall & Oates don’t just strike a deal with the company? They already have a huge catalogue of songs to pull from that would work perfectly as jingles. Odds are they’re probably just sick of people making jokes about their name, as the lawsuit points out that over the years several companies have tried to “make a connection between the artists’ names and oats-related products.”