Eminem seems to have settled comfortably into the habit of debuting new music via commercial. He used a Beats by Dre commercial to announce his return in 2013, and he recently debuted a new song in a trailer for the Jake Gyllenhaal-starring boxing movie Southpaw. Today, he’s returned to the Beats format, sharing a clip of “Phenomenal” in another Beats ad that features Draymond Green of the Golden State Warriors. Watch it below.