Drake Launches Views From The 6 Pop-Up In NYC

Drake Launches Views From The 6 Pop-Up In NYC

A couple hours ago, Drake tweeted an ambiguous invitation to an event being held today at 4PM EST in an otherwise empty storefront on Manhattan’s Bowery. It could be anything! What could it be?!

Well here we are, three quarters past 4, and every single one of our several billion questions has been answered. It’s a pop-up shop (“powered by” Apple’s Beats By Dre) giving away Drake merch, in anticipation of his long-awaited upcoming LP, Views From The 6 (out 4/29 on Apple Music). And thanks to the hypebeasts of NYC, we’ve got a look at the scene both inside and outside the horrid hellscape.

As gear goes, this stuff looks a bit less iconic/inspired/interesting than the clothing Kanye was selling in March at his Soho pop-up shop, but that’s just my taste talking. Bear in mind, Drizzy was just featured on the cover of GQ’s Most Stylish Men Alive issue, while I’m wearing a Death T-shirt at the office, so I’m definitely not the authority here. Take a look for yourself! And if you wanna cop, you can probably get in line now and be outta there no later than 11PM Thursday. Or of course there’s always eBay…

@champagnepapi #drake is NOT coming here #135bowery #views #beats #gohomesuckers 😂😂😂

A photo posted by DAVID CHOW (@spuhz) on

Good looks @champagnepapi #views #viewsfromthe6 #viewsfromthesix #drake

A photo posted by Sole Street (@solestreetsneakerco) on

Views 👀

A photo posted by Stay Fresh NL ™ (@stayfreshnl) on

The streets are going crazy for this "Views" tee at Drake's pop up at 135 Bowery

A photo posted by The Modern Report (@modern_report) on

Can't wait till #Viewsfromthe6 come out #Beats #Drake

A photo posted by Team Drizzy Fanpage (@adgfanpage) on

ESC coming to you live from the @champagnepapi pop up shop on Bowery. Catch his new album on the 29th!

A photo posted by ESC Magazine (@escmag) on

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