The Pains Of Being Pure At Heart – “So True” Video

New York-based indie-pop band the Pains Of Being Pure At Heart put out a video today for “So True” off their recent fourth album, The Echo of Pleasure. Director Nicola Saint-Marc creates a corresponding visual narrative for frontman Kip Berman’s lyrical storytelling. “Would you give up this feeling if you could know how it all ends?” captions a shot of the video’s two protagonists chatting on a couch. The friends seem to have contrasting lifestyles, or styles at least: one edgy and leather-clad and the other wearing a fairly conservative blouse and a wedding ring on her finger. “Would you cast a shadow on your youth?” the screen reads, “Is it better to feel nothing at all?” “Is it better to know nothing at all?” Partially in reverse and artfully delayed, the video goes through each woman’s day only to reveal that they are the same person at different ages. Berman expands on the song and video:

The song “So True” is about two young friends, Ylva and Olga, who find different ways to resist the crippling oil wealth and conservative bourgeoise “niceness” of their native Norway, through direct, leftist political action and/or just getting fucked up a lot. But it’s also ultimately from the perspective of how I am older, married with a daughter and incapable of chaining myself to an oil rig or passing out in the park because I have things I need to do and people to care for. I could never be “so true” as all that.

The visual treatment, entirely the work of the director Nicola Saint-Marc, works with this idea of the compromises of our lives and the way that we are seemingly unrecognizable to our own selves over time. We see a successful woman living with her younger, wilder self, and all the joys and conflicts of their cohabitation. But these women could also represent my own relationship to The Pains of Being Pure at Heart – a band I started when I was younger that has mirrored my own life in its many transformations. I sometimes feel like I’m living with a familiar stranger, the older songs speak to a life that is markedly different from how I live now. But that’s fine.

I have tried to continue to live and make music with honesty and idealism, and not wear a costume of perpetual adolescence. There’s a lurking tragedy in the video – and it is unclear if the sadness and regret with which the older woman views her own history is ultimately one she would undo. But for my life, I know the many painful moments and flat out “dumbassery” has made me more capable of being a partner, parent and friend to the people who matter most to me. Maybe I’m still not “So True” as the untested absolutes of youth, but I’m trying to get somewhere almost as good.

Watch the video below.

The Echo of Pleasure is out now via Painbow.