Virgin Visits Baltimore

Virgin Megastore hosts some of most godawful publicity stunts, don’t they. I’m still recovering from that footage of K-Fed’s ‘Save The Penny’ campaign, but I think Branson’s outdone himself today.

Gawker asks:

Is there anything more compellingly awkward than a press event based on a magazine cover stunt from last decade? In order to announce the American incarnation of the Virgin Festival, the first 50 people who showed at the Union Square Virgin Megastore wearing nothing but a tube sock (in honor of the Red Hot Chili Peppers appearance on the two-day lineup) received free tickets to the festival. Nothing eases the pain of a biblically nasty Monday than watching people with nothing better to do at 11 AM than flaunt the illusion of their manhood as lengthened by a white cotton sock.

Yes, they have video (YouTube) of the guys Virgin got to give it away now (it = their dignity). “NSFW if your office has a problem with anyone but Anthony Kiedis pulling this crap,” Gawker warns.

The stateside V Festival premieres 9/23 at Pimlico Race Course in Baltimore (be careful, kids). The line-up:

Red Hot Chili Peppers
The Who
The Killers
The Flaming Lips
The Raconteurs
Gnarls Barkley
Scissor Sisters
Thievery Corporation
Clap Your Hands Say Yeah
New Pornographers
Drive-By Truckers
Brazilian Girls

James Holden
Carl Cox
John Digweed

Tickets ($97.50 for the day) go on sale at Ticketmaster this Saturday.

Hmmm … socks on cocks — Gnarls, you up for it?