Video Hangover: “Don’t Give Up”

Twice a week we dig up a music video so ill-conceived it’s no wonder MTV stopped playing the damn thing. But hey, at least we learned something…

“Don’t Give Up”
Peter Gabriel (Feat. Kate Bush), 1986

THE CONCEPT
Peter Gabriel and Kate Bush hug ? for six minutes. This is what?s known in the business as ?high concept.?

WHAT THEY WERE THINKING
Kate was probably thinking: ?I am a serious artist.? And Peter was probably thinking: ?I can?t believe she went for the six-minutes-of-hugging video trick! Sting is never going to believe this!?

WHERE THEY WENT WRONG
We get it: they?re artists. This is a heartfelt ballad about sensitive themes, like having friends, and not giving up. Not sexy at all. But it?s Kate Bush we?re talking about here. Kate Bush! Was the trench coat really necessary? Would it have killed them to show a little bare shoulder? Calf? Heaving bosom? No? Nothing?

THE LESSON
Thirty seconds of this with a Cialis logo at the end might win a Clio, but there?s only so much chaste grappling we can sit through before we reach for the remote. Here?s how it went for us, minute-by-minute: compelling, awkward, cathartic, awkward, unbelievably hilarious, awkward. More proof that great song plus novel idea does not always equal watchable video.

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