Broken Social Scene Video – “Forced To Love”

Broken Social Scene’s video for “Forced To Love” is from the future. Arts & Crafts’s video description:

“It’s an experimental 3D scanning technology that detects the displacement of a grid pattern of any object in front of it,” [director Alan Poon] explains. “The data is then used to rebuild the object in three dimensions. Each band member’s performance was scanned using this technique and manipulated in the computer to create the effect you see in the final video.”

Better than will.i.am. in the CNN holodeck? Yes, but also because anything at all is better than will.i.am in the CNN holodeck. The video was directed by MAKAPOON (Adam Makarenko & Alan Poon).


Forgiveness Rock Record is out now via Arts & Crafts.