New Yeah Yeah Yeahs Video – “Zero”

When we prematurely praised It’s Blitz!, we noted Karen O sounds more commanding than ever. The retooled instrumentation (icy and fuzzed analog synthesizers, skittering electronic beats) puts her square in the spotlight — a radio-ready post-punk diva, or whatever — and it works. The Barney Clay-directed video for first single Zero” makes good use of this idea. O’s joined by the guys here and there, but this late-night dance is all about her. Wisely, even as O mints her rock star status, she maintains the sort of awkwardness that’s always humanized her (and her band). See, for instance, her interactions with passersby. As she noted to Spinner, “It’s the underdogs, the rebels, the outsiders that have always captivated me growing up so I decided why not flaunt that side of myself in the video.” She’s also flaunting the Chrissie Hynde side of herself.

If you’ve seen, but not heard Blitz! in its entirety, the album’s streaming at YYY’s MySpace.

Post leak, It’s Blitz! is now out 3/10 via Interscope.