New Atmosphere Video – “Shoulda Known”

Hey, another video that could double as an American Apparel ad … but this one’s darker. Last time we heard from Atmosphere, Slug and Ant were on a Fresh Prince-inspired “Sunshine” tip, but the Zia Sunseri-directed video from the Minneapolis duo’s sixth album When Life Gives You Lemons, You Paint That Shit Gold is more an insular downer. Fitting nicely with the album title, it opens focused on a woman wearing tight gold shorts, before moving into a stylized tale of drug addiction, American Flag bikinis, and girl-on-girl action. OK, we realize there’s a moral here, but it doesn’t seem like that was at the top of the director’s checklist.

See that, she was left in the end … and her girlfriend has her whole life ahead of her. Don’t do drugs. Unless you want your life to look like a Suicide Girls bit. So you don’t forget it, please accept this take-away version:

Atmosphere – “Shoulda Known” (MP3)

When Life Gives You Lemons, You Paint That Shit Gold is out 4/22 on Rhymesayers.

Tags: Atmosphere