Jessie Ware – “110%” Video

By Tom Breihan / April 17, 2012 - 9:43 am

Over the past couple of years, the British producer SBTRKT has incited a new wave of breezy bass-pop singles, and one of his collaborators, the British singer Jessie Ware, is presently following suit. Ware’s Julio Bashmore-produced new single “110%” is a lighter-than-air sigh with some serious bass wobbles. The video’s exquisitely photographed video, from director Kate Moross, finds Ware mooning about the countryside and driving a ridiculously nice car. Watch it below.

The “110%” single is available now in the UK and out 6/4 everywhere else.