So Volcom is making a clothing line based on the hyperkinetic kids’ TV show Yo Gabba Gabba! That’s vaguely interesting, I guess. Slightly more interesting: The clothing line will feature art from famous people like Wayne Coyne, Biz Markie, Devo’s Mark Mothersbaugh, Jack Black, Napoleon Dynamite’s Jon Heder, and Dave Grohl with his daughter. But the real reason this whole enterprise deserves your attention is the video introducing it, in which Coyne and Biz Markie, a Yo Gabba Gabba! regular who’s also one of rap’s greatest all-time weirdos, deliver “I Can’t Believe It’s Really Happening,” two minutes of euphoric nonsense that will probably be in my head all day. Watch it below.
That Coyne/Biz collab will appear on a limited edition 7″ with the reunited Rocket From The Crypt’s Yo Gabba Gabba! song “He’s A Chef.” It’s out 9/21 on Volcom.