Billy Corgan furniture store

A year and a half ago, Smashing Pumpkins frontman and lifelong wrestling fan Billy Corgan launched his very own indie pro wrestling promotion, Resistance Pro. (There’s also been talk of a Resistance Pro reality show.) And now, Corgan has taken the logical next step to promote his company: Appearing in a goofy local-TV commercial for a Chicago furniture store, one that also includes the wrestlers in his employ beating down a pair of small-time furniture barons. A few things about this: As local-TV commercials go, this is a pretty great one. I don’t recognize any of the wrestlers in it, which makes me question my own indie-wrestling-fan bona fides. And Corgan commits to this thing completely, putting as much energy into his screen presence as he did in, say, the “Tonight Tonight” video. Watch it below.

(via Chicagoist)

The next Resistance Pro show goes down at a VFW Hall in Lockport, IL this Sunday afternoon. If I still lived in Chicago, I would totally go.

Comments (11)
  1. corgan’s still less annoying than morrissey

  2. And did you see who’s following him down to the ring? That’s Zeb Culter — That man’s a certified psychopath!

  3. Ever since Stereogum’s interview with Corgan last year, I’ve been fascinated by everything this guy does. I don’t know his music well enough to consider myself a fan. But whether he’s doing tea or Jessica Simpson or wrestling, I’m down. This was funny and awesome.

  4. these days it’s kind of hard for me to imagine that this is the same guy who wrote masterpieces like “soma” and “thru the eyes of ruby,” but that commercial was pretty great

  5. Despite all his rage something something wrestling reference.

  6. …he’s still just a rat in a cage…match?

  7. Glad to know there are 30 seconds of Billy Corgan’s career where he isn’t taking himself waaaay too seriously.

  8. The thing I like about Billy Corgan is that when he embarrasses himself, he doesn’t mess around

  9. Anyone who thinks this brand of humor is new for Corgan hasn’t seen Viewphoria or been to Chicago, where their local commercials have cult followings as big as The Frogs.

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