The slickly twee British duo Summer Camp are about to return with a new self-titled album next month, and we’ve already heard “Fresh,” the album’s charmingly fizzy first single. The track’s video matches the song’s tone, going heavy on primary colors and flirty eye-contact. It also has fun with reversed film, with singer Elizabeth Sankey crumbling flowers back together and even, I think, lip-syncing backwards like the Pharcyde in the almighty Spike Jonze “Drop” video. Check it out below.
Summer Camp is out stateside on 10/8 and the rest of the world 9/9 via Moshi Moshi.