Roach Gigz – “It’s Lit” (feat. Iamsu!) Video (Stereogum Premeire)
Two weeks ago, I gave Mixtape Of The Week to Roachy Balboa Round 3, the new one from San Francisco’s Roach Gigz. One of the things I liked about that tape was the way Roach adapted his antic hornball rap style to the chilly, minimal party-music sound that currently dominates West Coast rap. On the mixtape track “It’s Lit,” Roach joins forces with Iamsu!, one of the young kings of that whole sound, and now that track has a video. Directors Robert C. Mojica and Rey Castillo film the usual rap-hedonism scenes, but they do it in an arty black-and-white style that fits the proceedings pretty well. Check it out below.