Arcade Fire – “Afterlife” Video

By Tom Breihan / November 21, 2013

The members of Arcade Fire don’t appear in their brand-new video for the powerful Reflektor track “Afterlife,” and nobody in the clip adheres to the band’s live-show dress code. Instead, the great music-video director Emily Kai Bock starts things off with a tense Spanish dinner-table conversation, then goes deep into the dreams and longings of all the people involved. Produced by the Creators Project, it’s an empathetic and visually ravishing piece of work — to my mind, a vast improvement over the band’s “Reflektor” video, if not the version of “Afterlife” that Spike Jonze staged at the YouTube Music Awards. Watch it below.

Reflektor is out now on Merge.