Arcade Fire - "Afterlife"

The members of Arcade Fire don’t appear in their brand-new video for the powerful Reflektor track “Afterlife,” and nobody in the clip adheres to the band’s live-show dress code. Instead, the great music-video director Emily Kai Bock starts things off with a tense Spanish dinner-table conversation, then goes deep into the dreams and longings of all the people involved. Produced by the Creators Project, it’s an empathetic and visually ravishing piece of work — to my mind, a vast improvement over the band’s “Reflektor” video, if not the version of “Afterlife” that Spike Jonze staged at the YouTube Music Awards. Watch it below.

Reflektor is out now on Merge.

Comments (26)
  1. I’ve really gotta stop chopping onions at work.

    • between this and the Gravity spin-off “Aningaaj” I just watched. The internet is dead set on making me cry today.

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        • It seems that you’re misinterpreting a lot of the video. The three of them are all reconnecting with the mother (who, I’m assuming, is dead) through their respective dreams. The video’s about the terror and pain involved with having to move on with their lives without someone so integral to their being. Yeah, the Mexico and Jesus thing is kind of important (Catholic faith drives a lot of this, and it keeps bringing in themes the afterlife (Including some form of uncertainty…purgatory, heaven, etc.). It’s very well shot, but it’s the familial emotion behind it that packs a punch. I shed a tear.

          Does that help?

        • Yeah you really missed the whole point of the video boss

  2. beautiful beautiful.

  3. They don’t even appear in their own video? What egomaniacs; too good to even show their faces to us plebians.

  4. That was really beautiful indeed.

  5. Very haunting and beautiful. Its been a while since I’ve seen a video with that much heart.

  6. Oh my god my heart…it’s aflame with sadness.

  7. Arcade Fire music makes anything seem dramatic and important. This video looks like too many other videos.

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  9. I don’t like this song at all. Sounds easy and a bit dull frankly. But, tastes, you know…

  10. After several weeks, I’m lukewarm on about half of the album but damn if this song isn’t one of the best of the year. Awesome track and beautiful video. Count me in with the shed a tear group.

    • One of the year’s best for me. Reflecktor reminds me of King of Limbs by Radiohead in the fact that the second half of each album contains some of the best music ever written by the respective bands. Radiohead is obviously head and shoulders above Arcade Fire, but they’re both brilliant bands and fantastic, underrated albums

  11. is that fred armisen

  12. Reflecktor reminds me of King of Limbs by Radiohead in the fact that the second half of each album contains some of the best music ever written by the respective bands. Radiohead is obviously head and shoulders above Arcade Fire, but they’re both brilliant bands.

  13. It’s so cheap when they hire actors to look like mexicans and such but when they speak they don’t sound mexican at all, not even their choice of words.

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