Kanye Leaves Nike For Adidas, Plans To Be “The Tupac Of Product”

Tom Breihan | November 26, 2013 - 8:54 am

Rumors have been swirling for a minute, but Kanye West has now confirmed it: His partnership with Nike is over, and he’ll now be making clothes with Adidas. In recent interviews, he’s been venting about how corporate and fashion-world power-brokers are refusing to partner up with him, or to take him seriously. And in a new interview with Angie Martinez on Hot 97, Kanye says exactly why he left Nike and why he’s going to the rival company. Kanye’s issues with Nike stem from his belief that they weren’t pushing his Air Yeezy sneakers hard enough, or taking their release seriously. And he also says that they were refusing to pay him royalties because he’s not a professional athlete: “Michael Jordan has 5%, that business is $2 billion. He makes a $100 million dollars a year off of 5% royalties. Nike told me we can’t give you royalties because you’re not a professional athlete. I told them, ‘I go to the Garden and play one-on-no-one. I’m a performance athlete.’ He says while he still loves Nike, he needs to take the Adidas deal because now that he’s a father he has to provide for his family. Kanye also promises that he’s going to be “the Tupac of product,” which is an amazing and ridiculous thing to say about yourself, and bigger than Walmart. Watch the interview below.


(via Miss Info)

There’s also talk of another solo album by next summer.

Tags: Kanye West
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