Macklemore's Apology Text To Kendrick Lamar

Last night, we were somehow spared the vast communal humiliation of seeing Macklemore win every single Grammy, as Daft Punk and Lorde walked away with the big awards. But during the nontelevised part of the evening, Macklemore and Ryan Lewis did win one particularly risible award, stealing Best Rap album from many more-deserving nominees, including Kendrick Lamar’s Good Kid, m.A.A.d. City, which also contended for Album Of The Year. Kendrick, it happens, did not win a single award last night, and he also lost Best New Artist to Macklemore on the show itself. So credit Macklemore, at least, with being enough of a rap head to know that this is dumb. In Instagram, he posted a text that he sent to Kendrick, in essence apologizing for his bullshit win. And here’s what he wrote as an explanation:

My text to Kendrick after the show. He deserved best rap album… I’m honored and completely blown away to win anything much less 4 Grammys. But in that category, he should have won IMO. And that’s taking nothing away from The Heist. Just giving GKMC it’s proper respect.. With that being said, thank you to the fans. You’re the reason we were on that stage tonight. And to play Same Love on that platform was a career highlight. The greatest honor of all. That’s what this is about. Progress and art. Thank you. #grammys

(via Macklemore’s Instagram)

You think he sent that same text to Drake or Kanye? And did Kendrick immediately write “Control 2″ upon receiving that text?

Comments (50)
  1. I think this is great, rap could use a little humility

    • Except for the fact that you aren’t showing humility/being humble when you post your own apology to social media. If Kendrick had posted it that’s one thing, but for Macklemore to post it? Sorry, that’s just begging to be patted on the back and told how great you are. Again.

      Oh, and as for rap needing a little humility, that comment just demonstrates a complete lack of understanding for the art form.

      • Why are you getting downvoted? Macklemore is clearly a rapper who is very conscious of his public image, and he is aware of the rejection he has in sections of the rap fanbase. This was a way for him to pander to that fanbase and continue his nice guy image just the same.

      • Yeah I mean I guess it’s good that he realizes how obviously bullshit it is that GKMC didn’t win, but the whole thing has a somewhat disingenuous, self congratulatory feel to it with him posting his own apology to fucking Instagram…

      • Yeah I know it’s a humble brag and I like to think that I understand rap culture rarely well. All I’m saying is that it’s nice to see a rapper appreciating another rappers art, instead of saying that they are the greatest/king/god, I get a little tired of that narrative even though it is done quiet well by many of my favourite artists. I know that competition is a massive part of rap but I also feel like it gets in the way of the genre addressing other interesting parts of one’s character other than bravado (and I know that lots of rappers do do so this, I’m just speaking in generalities).

        • Fair enough, spennyb. I knew my last comment was too harsh even as I was hitting submit. I won’t apologize here, though, or Michael Robenalt will burn me badly. :)

          • Haha ok, I accept your non-apology apology :)

          • Kendrick winning or not winning a Grammy means ZERO. It actually may have had a negative effect if he did indeed win. The important thing here is that the boy arrived to the mass population last night and did it with a pop band attached which will only increase his popularity and exposure.

            Actually, now that I realize that, I’m frightened to death of that very reality…

      • Or, the fact that he wasn’t able to say it during the speech was one of the reasons why he posted this. It’s pretty nice to see this in my opinion.

      • Can you imagine if he DIDN’T make a public apology (for being given an award, no less)? Everyone would want his head on a stake. And they still do. Nothing he can do will please hip hop purists, so he did the thing that would at least make him seem like kinda a nice guy.

    • How I feel about this text is how I feel about “Same Love”: I respect that it’s coming from a sincere place, but it just comes off as self-congratulatory and condescending.

      • “If I was gay – But I’m not, and I never will be, because when I thought I was as a kid, my mom told me, ‘no, you’re not gay,’ and she’s right, so don’t get it twisted because I’m not gay, ever, but it’s okay if you are (I’m not)”

        AND I CAN’T CHANGE… (being straight)”

        - more or less what he’s saying

  2. Well, it’s not his fault, it’s the dumbass Grammy voters. And not really a surprise. Good on him though, I guess?

  3. You know there’s a problem when even receivers of awards don’t agree with the outcome.

  4. Good move. Anything to help neutralize the influx of think pieces on “The State of Rap Music in a Macklemore world.”

  5. Mack is wack, but I do think the dude is a nice guy. Or his PR is just really good at doing there job. This was the biggest “heist” of the night and seeing him recognize that is cool enough I guess.

  6. wow, this guy even apologized for winning and he still gets bashed. this proves there is literally nothing mackelmore can do to please people. tough. i think it’s cool he did that. because nobody else would.

    • Yeah I don’t get the hate at all, with all the other bullshit artists do I don’t know how people can get angry at something like this

  7. We are in the midst of a very important moment in music history. When my grandkids ask ‘where were u when Macklemore apologized to Kendrick Lamar 4 stealing his Grammy Gram?’ the flashbulb memory I’ve stored to commemorate this watershed moment will still be fresh in my mind. I <3 rap music AND hip hop. Such amazing forms of art and such brilliant individuals involved. Our culture is really going to the next level of brotherhood and spiritual awakening in the midst of these gospel-like verses. So happy to be part of this.

  8. 1133 unread messages? Rude.

    • I also like how Macklemore has Kendrick in his phone as “Kendrick Real” as opposed to all the fake Kendrick’s he texts haha

  9. Well of course he wouldn’t send that text to Drake, Kendrick actually deserved the thing.

  10. Haha sending the same text to Kanye and Drake…

    That’s funny.

  11. This dude needs to leave it alone. In the long run Kendrick will come out on top GOOD KID will be remembered along with Illmatic, Doggiestyle, Enter the Wu Tang as one of the best hip hop debuts of all time and Macklemore will be played at Bar Mitzahs aling with Black Eyed Peas and Fergielicisou. Time will right all wrongs

  12. Forgot Section 80 and Overly Dedicated Dedicated but you get the ida

  13. Hidden due to low comment rating. Click here to see

  14. Macklemore is the M.H.O.A.T. (Most Humble Of All Time) and he ain’t afraid to tell y’all.

  15. Just echoing previous sentiments at this point, but this really does reek of a “cover your ass” move to curry some favor with hip-hop heads.

  16. It’s bullshit this dude has to feel bad about winning an award he had no control over winning.

    And to get hated on for saying he thought someone else deserved to win? Ridiculous.

    Nobody’s entitled to a Grammy, and GKMC has gotten its share of accolades. Kendrick’s gonna be just fine.

    • I gotta agree with you. Had this happened with some other artists all of you wouldn’t have cared in the slightest. BUT, because its Macklemore you all have to freak the fuck out. It seems that he really does believe that Kendrick’s album is better than his and he wants some of his fans, who have never even heard of the guy to check that album out. He flat out said he wanted to say that at the end of the speech but he wasn’t able to. Props to Macklemore.

  17. good guy macklemore

  18. Fuck both of them and the Grammys.

  19. I don’t like Macklemore’s music in the slightest, and the production style bugs me most of all. His lyrics are always so on the nose as to be irritating, but I can’t complain that there’s a major top 40 artist pushing a very good message. I thought, despite the cynicism I have of “look how great we as an industry are” that will go along with it, that the marriage ceremony was quite moving and the fact that it was viewed by so many millions of people is actually a very big deal.

    Kendrick Lamar undoubtedly deserved to win, and though many people commenting here seem to think that Macklemore is “covering his ass,” most of the people who see this tweet will be those who listen almost exclusively to top 40 and tweens that haven’t been exposed to all that much, and now they will be giving Kendrick Lamar a second, or even more likely, first look. Being upset about or hyper critical of this seems to me either silly or just divisive.

  20. trying to hold back the vomit here guys. as if self appointing himself spokesman for gay rights and having gay couples as background props for his performance wasn’t bad enough…

  21. dear white people, hip-hop will not be gentrified.

  22. Haha Macklemore is the best. I couldn’t stop laughing when I saw it on his Instagram

  23. The First Truly Great Humble Brag of 2014

  24. I agree with the guy above. “mmmmmmmmm curry” really sums things up


    this interview from 6 months ago explains a lot about it.

  26. too bad he didn’t apologize for sucking.

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