London Grammar – “Hey Now” Video (Stereogum Premiere)

By Tom Breihan / February 19, 2014 - 8:56 am

Tonight, the Brit Awards, the UK equivalent to the Grammys, go down in London, and the languid, hazy R&B/pop trio London Grammar are up for the Best British Breakthrough award. The group has spent a year building a serious name for itself, and we’ve posted a few things: “Feelings,” “Interlude,” “Everywhere You Go,” their Chris Isaak and All Saints covers, the great Fallon appearance. But the song that started everything for the group was “Hey Now,” a slow-building swooner that they posted online a year ago, as an unsigned group. It went viral, and now they’ve finally made a video for it, a hazily magical affair in which some beautiful stop-motion-animated disturbances light up the deep woods. Chris Ullens directs. Watch it below.

London Grammar’s album If You Wait is out now on Metal & Dust Recordings.