The Coachella Diet Is A Thing

By James Rettig / April 4, 2014

In an effort to look like they’re not trying at all by trying too hard, Coachella attendees and fitness trainers Kirsten Potenza and Cristina Peerenboom (who created Pound, a workout regimen where you use drumsticks instead of weights) have come up with “Cut By Coachella,” a 30-day diet that aims to make sure that you have a great Coachella bod. Festival fashion (and the crop tops that come from it) has become massive in the past few years since everyone’s backyard seems to have a festival nowadays and trend pieces have highlighted the good and the bad. An article from lifestyle blog Well+Good sheds some light on the effort to cut calories for the grandfather of modern festivals. One 22-year-old who is going to the festival for the seventh time said, “There’s more competition style-wise now. The number of Coachella virgins increases every year, and, if anything, they’re really into the image aspect.”

With the festival just a week away, festival dieters are in crunch mode. “I don’t change my diet as much as I exercise more before it,” one of the creators of the diet said. “I’ll do more yoga, SoulCycle, and Physique 57 classes. I step up on the late nights of dancing to get in the practice, too.” There’s even a Twitter for the diet with some questionable tweets including “So, if you’re a fat chick & you go to Coachella, what’s the point?” and “Anyone know how many calories are in this Molly?” The whole idea of crash dieting for just a weekend (or two) is icky — there’s nothing wrong with wanting to look good when you’re going to be seen by thousands of people, but just throw on a floral headband and some high-waisted shorts and don’t make a big deal out of it. With the festival industrial complex only growing, these kinds of diets could become commonplace.