If the 2014-edition Pixies are in full cash-in mode, which seems like a definite possibility, then it is absolutely no surprise to see them licensing their songs to gigantic corporations. But Apple’s new iPhone commercial, which uses “Gigantic” to highlight the phone’s musical capabilities, is extremely artful as far as these things go. Please no more “Gigantic” arrangements with marching bands, though. Check it out below.

Pixies’ new album Indie Cindy is out 4/28; stream it here.

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Comments (10)
  1. maybe the song’s just that good but i really liked this.

    also, good on them for not only including frank black’s open ‘ahhhh-ahhh-ahhhh!’ but highlighting it (with the iphone naturally).

  2. I like how Apple decided that a song about a black man’s wiener would be a good way to help sell phones.

    • Really though you could make that argument about anytime any Pixies song has been used in any cultural context–don’t forget that Where is My Mind is actually about Black Francis scuba diving.

  3. Wow! I thought the Pixies made a crap ton of money off they 10 year money grab tour? Did they really need to sell-out completely?

    • have you heard their new album?

    • are you from the 90s? the only people that care about “selling out” are those that latched onto alternative music when it SOLD OUT in the 90s. Everyone else doesn’t care, because they realize there is nothing to care about and having music in a commercial is not selling out.

  4. Its not that big of a surprise given all bands do this stuff now. The shock is in thinking back to 1991 or something. Who would have ever thought the Pixies would be on a television commercial.

  5. I’m quite sure Charles would never allow a Pixies song to be used in an ad except a rare awesome one like this.

  6. In this day and age musical artists would have to be stupid to turn down an opportunity like this from a company like Apple.

    It’s a well-made commercial, and the song works great in it.

    I don’t think there’s anything wrong with that.

    There is, however, something very wrong with these new Pixies songs. JUST STOP!

  7. In case anybody is interested, the device shown at 0:06, and then also shown 0:20 is the AUUG Motion Synth. It recently funded on Kickstarter: http://www.auug.com. Pretty cool thing if you’re a musician / DJ type!

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