Apple Reportedly In Talks To Buy Beats For $3.2 Billion
Dr. Dre is one of the richest men in rap right now, even though it’s been years since he was actively making rap music in any capacity. He’s piling up all that cash because Beats By Dre, the headphones line he co-founded with Interscope head Jimmy Iovine in 2008, has gone supernova, selling a shit-ton of expensive stereo equipment (at huge profit margins) and, more recently, launching a well-received streaming service. And now Dre is set to become much, much richer. According to The New York Times, Apple is in talks to buy Beats Electronics for a mind-boggling sum of $3.2 billion. The deal would be a departure for Apple, which doesn’t usually spend big money on high-profile acquisitions but which has struggled to come up with its own projects since the death of co-founder Steve Jobs. It’s unclear how much money Dre (or Trent Reznor, who helped put together the streaming service) would make in the deal, but it seems safe to say that it’s more than you or I will see in our lifetimes. More details here. And while it never seems right to root for the rich to get richer, Dr. Dre produced “Murder Was The Case,” and that means he deserves whatever Scrooge McDuck money he gets for this.
UPDATE: In this YouTube video with Tyrese, Dre declares himself hip-hop’s first billionaire.