Arcade Fire’s “We Exist” is the Reflektor song about a son telling his father that he’s gay, and a few weeks ago, the band posted a teaser for its music video. That teaser featured Andrew Garfield, currently playing Spider-Man in every multiplex in America, dressed in drag during Arcade Fire’s Coachella set. As it turns out, that Coachella scene is the glammed-out climax of the video, which starts out with Garfield trying to find ways to change gender identity in a repressive redneck town. Things go from hate-crime seriousness to fantastical hallucination really quickly, and Garfield absolutely commits to the role, taking it to holy-shit levels. The video is an effective piece of work, and you can watch it below.
Reflektor is out now on Merge.