American Football video

Given the ever-increasing influence of late-’90s emo math-rockers American Football, if you didn’t know “Never Meant” was the first song on their recently reissued 1999 self-titled LP, you could be forgiven for assuming this brand new video was the work of one of their many imitators. But no, it’s a new video for an old song, a charming Midwestern music-nerd love story with high production values American Football probably couldn’t have afforded back in their heyday courtesy of director/editor Chris Strong. And if I’m not mistaken, that’s the house from the album cover in the video. Watch it below.

The American Football reissue is out now on Polyvinyl.

Comments (3)
  1. This song might be perfect

  2. my biggest pet peeve with music videos is when there is no correlation between the video and the message of the song. Thankfully this video is well done and fits lit a glove to the song. I love this song and I was so excited when I saw they were releasing a video for it after all these years which to me is pretty cool since I was 5 when it came out so its sort of like I’m experiencing these guys for the first time

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