Given the ever-increasing influence of late-’90s emo math-rockers American Football, if you didn’t know “Never Meant” was the first song on their recently reissued 1999 self-titled LP, you could be forgiven for assuming this brand new video was the work of one of their many imitators. But no, it’s a new video for an old song, a charming Midwestern music-nerd love story with high production values American Football probably couldn’t have afforded back in their heyday courtesy of director/editor Chris Strong. And if I’m not mistaken, that’s the house from the album cover in the video. Watch it below.
The American Football reissue is out now on Polyvinyl.