In the wake of numerous deaths and hospitalizations at EDM festivals lately, patrons at New York’s Electric Zoo festival — where two people died last year — will be forced to watch a PSA about the dangers of drugs to gain entry. As Pollstar explains, it’s called “The Molly” and was written and produced by Dexter co-creator James Manos Jr. and his 19-year-old daughter Ellie Manos. It’s part of a campaign called Come To Life. Electric Zoo founders Laura De Palma and Mike Bindra issued this statement to explain:
Our message to concertgoers is simple: The Electric Zoo experience is exceptional and worth being present for. Molly can cause you to not only miss the moment, alienate your friends and have an overall adverse and unpleasant experience … but can also make you sick and can even be fatal. Fans will experience how great it is to “Come To Life” at one of our concerts from lights, sounds and crowds.
Watch “The Molly” below.