The Weeknd - "Often" video

The Weeknd’s new video for “Often,” the loose track he released earlier this summer, is peak Weeknd. Abel Tesfaye spends the whole thing in a stylish hotel room, staring dispassionately at nothing and singing about nasty sex while ignoring the many beautiful and sometimes naked women who slide through the room. The camera dizzily whirls around Tesfaye throughout, seemingly jumping randomly through time. But Tesfaye never changes. He hasn’t really changed since we met him, has he? Watch the video below.

Between this song and “King Of The Fall,” it seems likely that there’s a new Weeknd album in the works, but we haven’t heard about anything yet.

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