Snoop Dogg and Aloe Blacc both appear in an advertisement for a new campaign called #ImUnloading, which urges people to divest their 401K from unknowingly investing money into the gun industry. The campaign is a partnership between Unload Your 401K and No Guns Allowed, an organization that gets its title from the Snoop song of the same name. “How I’ve been affected by gun violence over the years is through deaths of friends and family members and associates,” Snoop Dog recounts in the PSA. Watch below.

You can find out if your 401K is free of gun investments right here.