DMA’s – “Too Soon” Video (Stereogum Premiere)

Peter Helman | February 11, 2016 - 10:00 am

After two years of building anticipation, Australian Britpop lads DMA’s are finally getting around to putting out their debut full-length. Hills End will be out later this month, and today, the trio are sharing a new video for their latest single, the swaggering “Too Soon.” Directed by Mitchell Grant, the clip is fairly simple but visually striking, with all three members hanging out and looking casually badass in various locations. “We’ve worked with Mitch a few times, so we completely trusted him with his vision for the video,” the band say. “We like that it’s a purely visual clip and not conceptual or based on a narrative. Sometimes you can get lost in that.” Get lost in “Too Soon” below.

Hills End is out 2/26 on Mom+Pop Music.

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